jon williams
- Founder
- United Kingdom
- Member since 2008
I started above the line, when there was one, then spent 10 years travelling through digital, before arriving at Grey London, as the first 'digital native’ in the UK to run a traditional advertising creative department. Along the way I developed the first genuinely interactive TV ad ever broadcast, the first mobile enabled posters, the world's first crowd-sourced, co-created long-form film. And, of course, the iPint, the world's first native branded application for the iPhone, the most popular FMCG app of all time. My personal work has won over 300 international awards, including Cannes, D&AD and Effies, and I’ve either sat on or been chairman of pretty much every international and local jury there is, including D&AD & Cannes Lions multiple times.
I began the creative re-boot of Grey London in 2007, did the ‘hard yards’ that led to its transformative success, and then moved on to creatively transform Grey EMEA into the best performing region, year after year, of the then Global Agency of the Year. I also deployed a 2000 strong pan-EMEA co-creation platform that allowed us to put the best team on the right job regardless of the constraints of geography. And out of all that. The Liberty Guild was born.
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