Matias Menendez
- Executive Creative Director
- Argentina
- Member since 2020
Matias is an Executive Creative Director at Africa, one of the largest and most prestigious advertising agencies in Brazil. He worked before as an art director at La Comunidad, Madre Buenos Aires and Mother New York.
He believes in building brands which truly connect with people. Any format, available or not yet. It could be a TV campaign as Mama Lucchetti’s, digital interactive video as Blinkwashing for Virgin Mobile, a massive interactive experience as Stylescape for Target, a print and outdoor campaign as Tagwords for Budweiser, a new market place as Payperbeer for Brahma, a book intervention as Kobe Rules Book for ESPN or a social movement as Go Equal.
Innovative and provocative work is what moves him and what made him work in Buenos Aires, New York and Sao Paulo.
At Africa, besides being responsible for Budweiser, Brahma, Heinz, and ESPN accounts, Matias leads the creative operation of the agency in Buenos Aires. In the past, he worked for brands such as Stella Artois, Coca-Cola, Lucchetti, Virgin Mobile, Target, jcpenny, Volkswagen, and Nextel.
In his career, he has received numerous international recognitions among them a 2 Grand Prix and 40 lions at Cannes , 25 pencils at D&AD, 9 Gold pencils at One Show, 2 Grand Prix at Clio Sports, and 11 Grand Prix at El Ojo de Iberoamerica.
Matias was among the top 10 most awarded Creative Directors at Cannes Lions in 2018 and has been a jury member and president of jury in many festivals around the world.
Contact Matias.
