Karen Ge

As an aspiring and experienced strategy lead at Fred&Farid, Karen held an honored degree in Economics from LSE yet unconventionally started her career featuring for fashion magazines. After transitioning to the consulting industry, Karen was the ‘youngest strategy director’ who once served at two global leading brand consulting agencies under WPP and Omnicom respectively. Within a few years after joining FRED & FARID, Karen has utilized her frontier experiences in both UK and China to provide integrated marketing strategies for established Chinese and global brands. In the future, she will continue gathering the multi-disciplinary strategic minds to cultivate FLAWED, the new advisory force driven by strategy and empowered by creativity.