Yuki Sugiyama

Art Director at Hakuhodo.

Going beyond advertising production, Yuki works extensively in other areas such as package design, product design, logo & character design, and illustration.
Since bringing success to the rebranding of “Caramel Corn,” a popular snack in Japan, she has been involved in raising the profile of various products.
She has presented her works in many exhibitions including 21_21 Design Sight (The Miyake Issey Foundation) and Milan Furniture Fair.

Her motto for work is to create things that people will remember for a long time regardless of age, gender, nationality, or time period.

Born and raised in Tokyo’s traditional district. Her name "YUKI" means snow and she enjoys skiing almost every weekend in winter.