Samar Maakaroun
- Partner & Creative Director
- United Kingdom
- Member since 2015
Arab and British in equal measure, Samar Maakaroun is a designer and creative director renowned for her creatively multilingual approach to design.
Across a career spanning 20+ years, Samar has used typography and language as tools for navigating, understanding and reflecting on the world, and as a means for storytelling.
Seeing multiplicity as an opportunity for insight and discovery, she thrives in the hyphenated space of possibility between her two identities – where cultures and languages intersect, integrate, align or diverge.
Samar has delivered transformative projects worldwide, including Apple’s first entry to the Arab world, naming and brand extensions for finance companies such as SumUp, destination brands including Dubai and Sharjah, and gamified wellbeing products like Totem.
As a Partner at the multi-disciplinary, independently owned design studio Pentagram, she sits at the forefront of design legacy and innovation – with work that bridges sectors as diverse as arts, culture, technology and education.
Contact Samar.
