Pelle Sjoenell

Pelle Sjoenell, Worldwide Chief Creative Officer, Droga5:
Pelle Sjoenell is the Worldwide CCO of Droga5. Previously, he served as the first-ever CCO at Activision Blizzard, where his role was specifically designed to drive marketing innovation and creativity across the world’s most successful entertainment gaming franchises, including Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush. Prior to that, he was Worldwide CCO at BBH, where he oversaw the firm’s creative efforts across its seven offices in Mumbai, Shanghai, Singapore, LA, NY, London and Stockholm on behalf of some of the world’s most renowned brands, including Google, Nike, Samsung, Audi, E! and T- Mobile. Also, as founder of the BBH LA office, Sjoenell spearheaded the agency’s branded entertainment and earned media strategic initiatives, including the launch of BBH’s joint venture with entertainment talent mogul Scooter Braun called The Creative Studio.

Under Sjoenell’s leadership, BBH won over 30 Cannes Lions, including two Cannes Grand Prix Lions for House of Cards’ “FU 2016” with BBH New York, and Axe “Excite” with BBH London. In 2009, Sjoenell won the Titanium Lion for “Dig Out Your Soul,” created for Oasis and NYC & Co. BBH was also named one of the Planet’s Best and Bravest Agencies in 2019 by Contagious Magazine, among many other top honors and accolades.

Sjoenell currently serves on the Board of Governors for Otis College of Art and Design, and is also the co-author of the non-fiction book The Art of Branded Entertainment (presented by a Cannes Lions Jury) in 2018.
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Cannes Juries:
Entertainment Lions (2017)
Titanium Lions (2019)