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Johanna Roca

Johanna Roca

  • Creative Venture Partner
  • United States
  • Member since 2020

Creative Venture Partner, Accept & Proceed

I wholeheartedly believe in the power of design and branding, the shift it has had (and continues to have) with technology and the responsibility we as designers have in today’s climate. I believe that design is about impact, not hype. Increasingly I have focused my attention on communities, understanding the dichotomy and social intricacies of ‘belonging’, thinking critically about how design can impact our society and us personally. 

Through my experience in various creative leadership positions within For The People, I played a pivotal role in shaping the agency’s approach to place branding and community engagement, expanding the offer and skillsets internally, as well as establishing the agency's presence in Tasmania, working to foster a more robust design culture in Australia’s island state.

I maintain strong ties with design education in Australia and Latin America through regular mentoring, lectures, and workshops. 

I’m also a partner and creative director of My Big Moments – a series of children’s books that empower kids and parents with language, ideas, and strategies, to thrive through the challenges life throws their way.

Contact Johanna.

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