Amélie Ebongué
- France
- Member since 2023
Amélie Ebongué straddles the business and academic worlds of marketing through teaching, writing and consultancy. Amélie Ebongué is a brand leader with a cultural-shift approach who has developed transformative and digital-first brand strategies that delivered sustainable growth. She is a people-first marketer focused on building diverse, empowered teams to inspire new ways of thinking. Amélie Ebongué champions people where they belong, after a Bachelor in Language Sciences at the University of Paris Descartes, she holds a MBA in Integrated Marketing at Esupcom' (Sciences U.) and another matriculated MBA where she studied Strategic Planning, Digital Strategies and Brand Content at Sup de Pub.
She is an experienced social media expert and forecaster thinker with a passion for connecting brands with the right audiences through culture. With a decade of social media comprehension and a fast-ever evolving landscape, from Skyblog to Vine, then from LinkedIn to TikTok, Amélie Ebongué was part of the birth of the first social platforms. As a global recognized marketing expert pioneering work within the social media ecosystem framework and a leading expert on audience development, notably how TikTok became one of the major entertainment pipelines for online communities.
Amélie Ebongué authored the international bestselling book ‘Génération TikTok: Un nouvel eldorado pour les marques’ (2021). She’s a go-to expert on emerging technologies, advising companies and culturally led brands on how best to drive businesses on the diverse technological advancements. She is also a sought-after keynote speaker, known for her dynamic presentations that engage and entertain audiences with her insights on the impact of emerging technologies at a global level. Alongside her career, she served as a Board Member for several technology and consumer goods companies in Africa and Eastern Europe. She mentors several students at any point in their journey through various programs and universities in the world.
A trailblazer professor and international speaker, she continuously shapes industry discourse through pioneering ideas, cutting-edge insights and foresight into emerging trends. From Bogota, Lisbon, London, Stockholm to Las Vegas, she shares her knowledge in the evolving technology industry. She is also an independent researcher and consultant who helps industry professionals be more effective communicators across the global entertainment arena by drawing on her deep expertise in multicultural advertising, brand communications, and notable emerging cities in a sought after diplomacy.
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