Joohee Lee
- Global Creative Director
- Korea, Republic of
- Member since 2017
Joohee Lee is a Global Creative Director at Cheil Worldwide HQ (Seoul, Korea) who oversees, conceptualizes and executes international campaigns for Samsung Electronics.
She has redefined the field of brand advertising by incorporating new technologies and trends across a wide variety of channels and platforms from TVC and social content to KVs, DOOH and Brand Experience assets for the Galaxy Unpacked Events. And most recently, she led Samsung’s partnership campaign with K-pop superstar BTS.
During her career, Joohee has won over 80 awards at all the biggest global shows, including D&AD, Cannes Lions, LIA, OneShow, Clio’s etc. She’s also been invited to serve as a Grand Jury and a guest speaker on multiple occasions. In her free time, she works as a brand consultant at the Korea Traditional Organization.
Contact Joohee.
