Polina Zabrodskaya
- Creative Director
- United Kingdom
- Member since 2018
Polina has spent enough time in advertising to learn that people don't read each other's bios.
She believes all they care about is whether or not their work is getting awards.
For Polina, an award-winning ad is a new ad. Because, if you can see a dozen references shining through – it's not the best work. It can be good, even beautiful, as all smart copies usually are, but it can't be considered best.
An award-winning ad is a real ad. Because spec work is easy.
An award-winning ad is a brave ad. Because something that could have gone horribly wrong but didn't, gives us all more freedom.
And, if you are still reading this, then yes, Polina has won Gold Lions and Pencils, judged shows: from Cannes to Red Jolbors Central Asia, appeared on all kinds of random lists and ratings, and probably that's why she's judging D&AD this year.
Or maybe she's just hacked them – that's what Russians do.
Contact Polina.
