Tim Hawkey
- CCO
- United States
- Member since 2015
In advertising, Tim Hawkey is known as many things—creative innovator, raconteur, relentless optimist, and just plain relentless (to name a few). And while no one person can be all things to all people, everyone who knows Tim can agree on one thing—there’s no one quite like him.
Co-leading AREA 23, An IPG Health Company since 2011, Tim’s commitment to innovation and ingenuity to transform pharmaceutical advertising has made a mark on his agencies and the industry. AREA 23 has been recognized with the industry’s highest creative awards and honors including four Grands Prix at Cannes Lions and “Healthcare Agency of the Year” at Cannes Lions in 2017, 2020/2021, 2022, 2023, and 2024. The agency was also recognized as the #1 most creative agency in the world on The Drum’s 2023 World Creative Rankings – the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards.
"Do what scares you," Tim espouses to his creative teams. He believes that a great creative idea should challenge the customer and clients alike, even if that means implementing a little shock and awe from time to time. "If they don't stop and notice you, then everything you're doing is just a waste of time."
Before it all, Tim was an aspiring but failed scientist, putting in his time on the lab bench aiding in the preclinical investigation of the genetic etiology of breast cancer (p53 and BRCA1) at New York’s Columbia-Presbyterian Medical Center.
Contact Tim.
D&AD Awards (11)
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Trapped
- Animation
- Area 23
- Insmed
- Animation
- Traditional
- 2021
-
Unbreakable
- Animation
- Area 23
- Insmed
- Animation
- 3D Computer-Generated
- 2021
-
SICK BEATS
- Product Design
- Area 23
- Woojer
- Product Design
- Prototypes
- 2021
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Posts Into Letters
- Media
- Area 23, An FCB Health Network Company
- Change the Ref
- Media
- Use of Direct
- 2019
-
The Rape Tax
- Integrated
- Area 23, An FCB Health Network Company
- National Organization for Victim Assistance (NOVA)
- Integrated
- Integrated/Small Business (under 50 employees)
- 2019
-
TXT 2 HLP
- Creativity for Good
- Area 23 – An FCB Health Network Company
- NY Presbyterian Hospital
- Creativity for Good
- Service Innovations
- 2019
-
Posts into Letters
- Direct
- Area 23, an FCB Health Network Company
- Change the Ref
- Direct
- Direct Mail
- 2019
-
Unbreakable
- Production Design
- Area 23
- Insmed
- Production Design
- Animated
- 2021
-
Posts Into Letters
- Digital Marketing
- Area 23
- Change the Ref
- Digital Marketing
- Use of Social Media
- 2019
-
The Rape Tax
- Direct
- Area 23
- National Organization for Victim Assistance
- Direct
- Direct Integrated Campaigns
- 2019
-
SICK BEATS
- Future Impact
- Area 23
- Woojer
- Future Impact
- Design
- 2021
