Vikram Kalra
- Co-founder / Executive Producer
- Singapore
Vikram Kalra is the co-founder and Executive Producer of Good Morning Films, a creatively driven production company known for its uncompromising approach that has consistently delivered compelling, award-winning films.
His creative journey started in school with unusual essays like a Visit to the Museum that had a horrific ending of the protagonist vomiting violently and abruptly terminating his idyllic visit. His teachers saw this as a sign of greatness. A great failure as they unflinchingly put it.
Many years later the same nauseating essay writer is now a poorly paid assistant film director in advertising who supplements his income by – hold your breath - writing scripts for MTV India. This leads to his first directorial opportunity - a documentary for MTV.
With no background in documentary film making but with an innate sense of storytelling (unrecognized by his schoolteachers), Vikram’s film won a Gold at the Asian Television Awards overcoming competition from the seasoned film makers of National Geographic and the Discovery Channel.
He continued down this unexpected path making documentary films and around the same time joined forces with director Shashank Chaturvedi to set up Good Morning Films and continue his push in advertising. In 2009 their film for the Times of India won 2 Gold Lions at Cannes. This was a watershed moment for them as well as Indian film making as it was the first film from India to win at Cannes.
Good Morning Films has produced over 500 TV commercials for The Coca Cola Company, Vodafone, Samsung, Google, Asus, Honda, Sony besides a large number of big and small Indian brands/clients and has won over 150 awards at Cannes, One Show, D&AD, Spikes Asia, Adfest, Kyoorius, etc. They have also been awarded Production Company of the Year for 2022 and 2023 in India.
Vikram remains passionate about telling stories, nurturing new talent and getting out of his comfort zone as Good Morning Films the company he co-founded 20 years ago continues to push the creative envelope in advertising and is also developing a slate of movies and series, the first of which goes into production later this year.
Please note that none of these films are inspired by his museum essay because as Hunter S. Thompson said, “On some days you have good ideas and on some days you have bad ones. The trick is knowing the difference. Instantly. What you do after that is a matter of character or sometimes how fast you can run.”
Contact Vikram.
