Bettina Olf
- Chief Creative Officer
- Germany
- Member since 2021
Bettina was born in Wolfenbüttel, but then moved with her parents to Calcutta in India and later to Borlänge in Sweden. In between, she also spent time in Italy, France and Algeria. Since then, she has been interested in cultural differences as much as in communication.
She has been in the communications industry for more than 20 years and has got to know as a creative the agency side as well as the corporate side (Springer & Jacoby, Jung von Matt, Apple, TBWA, Thjnk, Geometry, VMLY&R Commerce).
In addition to developing brand and communication strategies, integrated communication, social media, international communication development and coordination, she is also involved in new work and business transformation.
Her experience spans all industries, such as food, health, retail, communication/media, lifestyle, furniture, banking, automotive, tourism and insurance. She loves learning new things and exchanging ideas with others.
"Grow well" is not only part of the agency's corporate culture, but also her own. Her guiding principle is "The best way to listen is with your eyes".
Her personal preferences: long walks, reading and cultural anthropology at flea markets.
