AARUSHI PERIWAL
- Founding Member & Creative
- India
"The greatest crimes in the world are not committed by people breaking the rules but by people following the rules." – Banksy
Creativity isn’t about playing it safe—it’s about questioning, disrupting, and reimagining. As the founding member of Talented, one of the very few employee-owned agencies in the world, Aarushi Periwal is doing just that—redefining the agency experience while pushing the boundaries of commercial creativity.
A Cannes Lions winner, Aarushi has led both local and global brands, including The Hindu, Google, IKEA, Swiggy, HomeLane, and BigBasket, crafting campaigns that don’t just sell but spark conversation. Her insights and experiences are a testament to the power of blending creativity with purpose, proving that advertising can be both impactful and meaningful.
Beyond the industry, Aarushi is shaping the next generation of creative minds, teaching scriptwriting at Miami Ad School and mentoring young talent. Her advice to women entering the industry? Don't wait for permission. Take up space, break things, and make them better.
Contact AARUSHI.
