Kit Altin
- Chief Strategy Officer
- United Kingdom
- Member since 2017
Kit runs two courses for D&AD: The Creative Brief and How To Be More Persuasive.
Kit knows what it’s like at the coalface of brief-writing: over her career she has written just about every kind of brief for every category, platform and challenge, from soap powder to saving lives, and agency and client-side. As a former award-winning copywriter, she knows what it’s like on both sides of a brief, and ruthlessly exploits this knowledge to inspire brilliant work from her creative teams.
Is she persuasive? Well, Kit persuaded the Publicis Groupe to invest in a new agency dedicated to pro bono work in the middle of a recession; Cosmopolitan to put a suffocating girl on its front cover; Britain’s employers to offer jobs to ex-offenders; and David Cameron to do a very public U-turn and change British law in six weeks flat. She has won more than 80% of the new business she has pitched, from clients including Amazon, the BBC, UNICEF and P&G.
As a result of all this, she has a long record of creating work that is bold, exciting and multi award-winning (including a few Pencils) for both creativity and effectiveness.
She has a particular interest in how marketing and communication can be a force for good, and in 2011 co-founded Change, the highly successful agency dedicated to positive social impact. The IPA chose her as Woman of Tomorrow 2014, which she was very pleased about, plus the futuristic raygun is very useful for maintaining discipline in workshops.
Contact Kit.
Courses
-
Briefing Your Creative Team
Learn how to create smart briefs that inspire great creative work.
in-person -
Team
Creative Briefing Training for Teams
Help your team create smart briefs that inspire great creative work.
in-person/online -
Team
Persuasive Techniques for Design and Advertising Training for Teams
Learn the essentials of being powerfully persuasive to successfully sell your ideas
in-person/online
D&AD Awards (5)
-
Suffocation
- Graphic Design
- Leo Burnett London
- Karma Nirvana
- Graphic Design
- Point of Sale (Graphic Design)
- 2015
-
Suffocation
- Press Advertising
- Leo Burnett London
- Karma Nirvana
- Press Advertising
- Inserts & Wraps for Press Advertising
- 2015
-
Suffocation
- White Pencil - Creativity for Good
- Leo Burnett London
- Karma Nirvana
- White Pencil - Creativity for Good
- Advertising & Marketing Communications - Not for Profit
- 2015
-
Suffocation
- Press Advertising
- Leo Burnett London
- Karma Nirvana
- Press Advertising
- Tactical Press Advertising
- 2015
-
Suffocation
- Direct
- Leo Burnett London
- Karma Nirvana
- Direct
- Art Direction for Direct
- 2015