Krishnakant Mishra
- Head - Experiential Marketing, Ogilvy
- India
Today, everyone wants to talk about programmatic, data, etc., but no one wants to talk about culture. One can only optimize advertising when there is an idea to optimize. Culture is the root of everything. We sell products to the world. Products are not sold through mediums, they’re sold through ideas. Ideas come from culture. Krishnakant a.k.a Krishna/KK embodies this school of thought as he discovered this very early and is on his way to spreading it everywhere.
Beginning his career with experiential marketing, he has travelled the stretch of India for over 1200 days in the initial 5 years and touched a billion lives working on over 40 different brands across categories. Author of the non-fiction novel ‘The Exclamator’, he was recently listed in the Forbes 30 Under 30 (India 2020). Currently, he leads Ogilvy’s newfound arm - Experiential and branded content for India.
Contact Krishnakant.
