Emma de la Fosse
- Chief Creative Officer
- United Kingdom
- Member since 2019
Emma is a rare breed of creative director with a much sought-after mix of creative skills and experience, highly relevant for today’s world.
From starting out as a junior writer at a creative boutique advertising agency, she went on to run OgilvyOne UK and EMEA with partner Charlie Wilson. Under their leadership, the shop became the most highly awarded digital and direct agency in the UK, spearheading a creative revolution. From there Emma went on to become the first ever Group CCO of Ogilvy UK, incorporating brand advertising, brand design, customer engagement, social, PR and B2B agencies. Her most recent position was CCO for one of the UK’s foremost digital agencies, Digitas UK, a company whose creative fortunes and reputation she helped to rebuild.
As well as leading agencies to creative and commercial success, Emma has also been the UK, EMEA and Global ECD for many famous brands such as IBM, British Airways, British Gas, Kimberly Clark and Kelloggs. She has helped those clients, and more, to win the top industry awards, recognising creative excellence and effectiveness in brand, integrated, digital, direct and mobile creativity. She and her teams have landed every major International award from D&AD Yellow Pencils, Cannes Grand Prix, One Show ‘Best in Show’ and DMA Grand Prix through to multiple Effie awards for effectiveness. In 2020 Emma was awarded a lifetime achievement medal recognising outstanding creativity in customer marketing; the Caples Andi Emerson award.
Emma is also an accredited IPA Brand Strategist and puts her success down to her strategically driven, media agnostic approach to challenges, flexing the power of creativity across multiple platforms and channels. She leads by example, believes firmly in a meritocracy, and can still roll up her sleeves and pitch in when needed.
She is a much-requested judge at industry awards, a frequent contributor for publications such as WARC and Campaign Magazine and is a speaker at various industry events. She also leads a popular Masterclass for D&AD in Creativity and Media. However, her biggest thrill is taking agencies and clients on a creative adventure, inspiring them to produce work they didn’t think themselves capable of. Ultimately, Emma is a creative leader who inspires and encourages all those around her to greater creativity.
Contact Emma.
