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Boyoung Lee

Boyoung Lee

  • EVP | Brand Experience & Digital Innovation
  • Korea, Republic of

EVP | Brand Experience & Digital Innovation, Shinsegae

Boyoung Lee, a Creative Director and Brand Strategist, is dedicated to elevating fashion, beauty, and lifestyle brands. With over 20 years of industry expertise, she loves coaching and leading creative talents, collaborating with experts, and delivering impactful brand experiences. Boyoung is an independent mom to two creative kids and an adorable mutt.

Contact Boyoung.