Fernando Machado
- Global Chief Marketing Officer
Fernando is a global marketer with a passion for growing brands and businesses.
Currently as Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development.
Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018, Advertiser of the Year at the Clio Awards 2018 and 2019, and Creative Brand of the Year in Cannes 2019. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, “Scary Clown Night”, “Burn that Ad”, “Birthday Clowns”, “Whopper Detour” and "Moldy Whopper".
Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).
Contact Fernando.
D&AD Awards (45)
-
Burger King + DAVID, 4 years of collaboration
- Collaborative
- DAVID Miami
- Burger King
- Collaborative
- Agency - Client Collaboration
- 2018
-
Google Home of The Whopper
- Direct
- DAVID Miami
- Burger King
- Direct
- Direct Response/Film Advertising
- 2018
-
Google Home of The Whopper
- Branded Content & Entertainment
- DAVID Miami
- Burger King
- Branded Content & Entertainment
- Immersive
- 2018
-
Google Home of The Whopper
- Radio & Audio
- DAVID Miami
- Burger King
- Radio & Audio
- Innovative Use of Radio & Audio
- 2018
-
Self Conscious
- Writing for Advertising
- Ogilvy & Mather
- Unilever
- Writing for Advertising
- Writing for Radio Advertising
- 2016
-
Proud Whopper
- Packaging Design
- David The Agency Brazil
- Burger King
- Packaging Design
- Packaging Design
- 2015
-
Real Beauty Sketches
- Integrated & Earned Media
- Ogilvy & Mather Brazil
- Unilever
- Integrated & Earned Media
- Integrated
- 2014
-
Real Beauty Sketches
- Digital Marketing
- Ogilvy & Mather Brazil
- Unilever
- Digital Marketing
- Online Branded Films
- 2014
-
Sea of Skin
- TV & Cinema Crafts
- Bartle Bogle Hegarty
- Vaseline
- TV & Cinema Crafts
- Cinematography
- 2007
-
The Menu Court
- Direct
- DAVID Madrid
- Burger King
- Direct
- Digital
- 2021
-
Burger King Cow's Menu
- PR
- We Believers New York
- Burger King Global
- PR
- Product Launch
- 2021
-
Burger King Cow's Menu
- PR
- We Believers New York
- Burger King Global
- PR
- B2C
- 2021
-
Car Crashes
- Press & Outdoor
- LOLA MullenLowe
- Burger King
- Press & Outdoor
- Press Advertising Campaigns
- 2019
-
Google Home of The Whopper
- Media
- DAVID Miami
- Burger King
- Media
- Use of Interaction
- 2018
-
Scary Clown Night
- Integrated
- LOLA MullenLowe
- Burger King
- Integrated
- Earned Media/Large Business (over 500 employees)
- 2018
-
Google Home of The Whopper
- Digital Marketing
- DAVID Miami
- Burger King
- Digital Marketing
- Innovative Use of Technology
- 2018
-
Proud Whopper
- White Pencil - Creativity for Good
- David The Agency Brazil
- Burger King
- White Pencil - Creativity for Good
- Advertising & Marketing Communications - Brand
- 2015
-
Auto-Tune
- Radio Advertising
- Ogilvy & Mather London
- Unilever
- Radio Advertising
- Radio Advertising over 30 seconds
- 2014
-
Camera Shy
- TV & Cinema Advertising
- Ogilvy & Mather London
- Unilever
- TV & Cinema Advertising
- TV Commercials 41-60 seconds
- 2014
-
Real Beauty Sketches
- TV & Cinema Advertising
- Ogilvy & Mather Brazil
- Unilever
- TV & Cinema Advertising
- Cinema Commercials 121-240 seconds
- 2014
-
Real Beauty Sketches
- White Pencil
- Ogilvy & Mather Brazil
- Unilever
- White Pencil
- Advertising & Marketing Communications
- 2014
-
Sea of Skin
- TV & Cinema Crafts
- Bartle Bogle Hegarty
- Vaseline
- TV & Cinema Crafts
- Direction
- 2007
-
BK Bot
- Writing For Advertising
- DAVID the Agency Miami
- Burger King
- Writing For Advertising
- Writing for Film Advertising
- 2019
-
Loving "It"
- PR
- Grabarz & Partner
- Burger King Deutschland
- PR
- Creative Use of Media
- 2018
-
Google Home of The Whopper
- Integrated
- DAVID Miami
- Burger King
- Integrated
- Innovative Media
- 2018
-
Scary Clown Night
- Media
- LOLA MullenLowe
- Burger King
- Media
- Use of Events
- 2018
-
Google Home of The Whopper
- Digital Marketing
- DAVID Miami
- Burger King
- Digital Marketing
- Integrated Digital Campaigns
- 2018
-
Google Home of The Whopper
- Direct
- DAVID Miami
- Burger King
- Direct
- Direct Response/Digital
- 2018
-
Google Home of The Whopper
- Experiential
- Google Home of The Whopper
- Burger King
- Experiential
- Tech Led
- 2018
-
Self Conscious
- Radio Advertising
- Ogilvy & Mather
- Unilever
- Radio Advertising
- Radio Advertising Campaigns
- 2016
-
Proud Whopper
- Outdoor Advertising
- David The Agency Brazil
- Burger King
- Outdoor Advertising
- Ambient
- 2015
-
Proud Whopper
- Direct
- David The Agency Brazil
- Burger King
- Direct
- Direct Response/Ambient
- 2015
-
Real Beauty Sketches
- Press Advertising
- Ogilvy & Mather Brazil
- Unilever
- Press Advertising
- Press Advertising Campaigns
- 2014
-
Real Beauty Sketches
- Branding
- Ogilvy & Mather Brazil
- Unilever
- Branding
- Brand Experience & Environments
- 2014
-
Auto-Tune
- Radio Advertising
- Ogilvy & Mather London
- Unilever
- Radio Advertising
- Sound Design & Use of Music for Radio Advertising
- 2014
-
The Dove Ad Makeover
- Digital Advertising
- Ogilvy & Mather London
- Unilever
- Digital Advertising
- Digital Adverts
- 2013
-
The Dove Ad Makeover
- Digital Advertising
- Ogilvy & Mather London
- Unilever
- Digital Advertising
- Use of Social Media
- 2013
-
The Dove Ad Makeover
- Direct
- Ogilvy & Mather London
- Unilever
- Direct
- Direct Response/Digital
- 2013
-
Sea of Skin
- TV & Cinema Advertising
- Bartle Bogle Hegarty
- Vaseline
- TV & Cinema Advertising
- TV Commercials 21 - 40 Seconds
- 2007
-
The Menu Court
- Experiential
- DAVID Madrid
- Burger King
- Experiential
- Online Experiences
- 2021
-
Whopper Neutrality
- Digital Marketing
- DAVID the Agency
- Burger King
- Digital Marketing
- Online Video & Viral Films
- 2019
-
Whopper Neutrality
- Direct
- DAVID the Agency
- Burger King
- Direct
- Direct Response/Film Advertising
- 2019
-
Black Friday Whopper Shopper
- Direct
- Grabarz & Partner
- Burger King
- Direct
- Direct Response/Digital
- 2019
-
Car Crashes
- Press & Outdoor
- LOLA MullenLowe
- Burger King
- Press & Outdoor
- Existing Sites Poster Advertising
- 2019
-
Bloody Nightmares
- Packaging Design
- LOLA MullenLowe
- Burger King
- Packaging Design
- Promotional
- 2019