Tati Lindenberg
- Marketing Vice-President at Unilever, Dirt Is Good
- United Kingdom
- Member since 2022
Tati is the Vice President of Marketing for Unilever largest Home Care business – Dirt Is Good, a federation of brands and a coalition of projects which aim at delivering uncompromised top cleaning performance to meet people's laundry needs, while powering them up to act on the issues they care the most.
Currently based in London, UK, she leads the Dirt Is Good equity, design, and innovation programme. Her ambition is to ensure that people shouldn’t have to sacrifice sustainability for top performance, and vice-versa – the two should be synonymous.
Tati has worked internationally in a wide range of Marketing and Consumer Insights roles, for both Home and Personal Care. In Brazil, she led the Home Care value brands business, making laundry products accessible to millions of low-income consumers across Latin America. In India and the Netherlands, Tati headed the Consumer Insights dept., where she designed and implemented a Strategic Insight Plan for the Unilever Sustainability Plan.
When working in Personal Care, Tati looked after the Nexxus New York Salon Care business – one of the most sophisticated hair salons in Tribeca, New York; and a range of prestige hair care products. She also led the Naturals Strategy for the Hair Category, which was the starting line for new sustainable brands and variants, including ‘Love, Beauty and Planet’. And just before moving back to Home Care, Tati led the extension of Dove into the fast-growing therapeutic segment, with Dove DermaSeries with one of the most purposeful-led Dove campaigns – Make peace with your skin.
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