Lava Li
- General Manager
- China
- Member since 2021
Lava joined Tencent Interactive Entertainment in 2005 and build up the official Tencent game design team TGideas, and successively served as a middle-level management cadre in the marketing system and copyright business department. He focuses on user experience design, marketing innovation, content creativity, and derivative development. Clients include Activision Blizzard, RIOT, Supercell, Blue Hole, CAPCOM, KONAMI, SNK, and Tencent's game studios such as Timi, Lightspeed&Quantum Studio, and so on. Various design works and creative cases have also won many international awards such as Oneshow, Campaign Brief, The Work, Effie awards, IAI, and ADFEST
Lava believe that good "design" is the key means to establish the emotional connection between the product and the user. In 2021, he led the team to join Timi Studio as the head of Timi Art&Design, providing IP development and art design-related services for various products.
Contact Lava.
