Will Scougal
- Director, Creative Strategy
- United Kingdom
- Member since 2021
Will Scougal Global Director, Creative Strategy
In 2015 Will joined Snapchat to build and lead the creative strategy team outside North America. Prior to Snapchat, Will was Head of Brand Strategy at Twitter where created award winning work at the forefront of data led and real-time marketing.
Since joining Snapchat, Will has helped establish the platform's global presence and his team has helped brands pioneer new and innovative ways to drive business results by building campaigns with augmented reality and vertical video at their heart.
With over 200m people using AR on Snapchat everyday, Will believes that Augmented Reality is the most exciting drivers of culture to come along since film, and that the camera is a place where people choose to spend time with brands.
Contact Will.
