Writing for Design Jury
- D&AD Awards 2025
Writing that is integral to a piece of design. Includes headlines and/or body copy.
Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.
Work can only be entered into the Writing for Design or Writing for Advertising category; not both.
Judges will prioritise craft over idea in this category.
NoneHave a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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4301 - Integrated
Writing with design where the same concept is successfully executed across multiple platforms and media. For example, one idea represented online, on packaging, on posters and on brochures. -
4302 - Digital
Writing as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games. -
4303 - Graphic
Writing with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics. -
4304 - Packaging
Words as part of a piece or a range of packaging. Includes words for new packaging designs and packaging rebrands. All work entered must have been commercially sold with a barcode or sales identifier, unless it is a promotional item. -
4305 - Naming
The name of a brand, product or service. Judges will consider how the naming is perceived by the target audience. -
4306 - Brand Voice
The personality of a brand expressed through written and spoken word. Judges will be looking for evidence of application across brand guidelines, promotional assets, and the brand's verbal identity. -
4307 - Storytelling
Storytelling used to convey a brand's history, spirit or sense of community to connect it with its consumers.
