Sustained Impact Jury
- D&AD Awards 2025
Campaigns, designs and initiatives that have pushed an original idea forward, generating increased behavioural, environmental, social or policy change over time. Work could be by multiple agencies led by the same brand, or a on-going commitment between one agency and a brand.
You cannot enter the same work into multiple Impact categories.
NoneHave a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
-
9201 - Campaign Communications
Campaign communications that have resulted in ongoing behavioural, environmental, social or policy change that are benefiting society. Includes campaign films, press adverts, posters, audio spots and brand activations created for real and virtual worlds. -
9202 - Design
Designs that have resulted in ongoing or increased behavioural, environmental, social or policy change and are benefiting society. Includes product designs, new materials, packaging innovations, digital design, service or systems design that has improved circumstances, access or quality of life. -
9203 - Initiative
Strategic action that has resulted in ongoing or increased behavioural, environmental, social or policy change and is benefiting society. Includes fundraising initiatives, business initiatives, legislative action, forming alliances and community and regeneration projects. -
9204 - Local Solution
For campaigns, products, service designs and initiatives designed to benefit a specific region or local area such as a neighbourhood, village, town or city, that have resulted in ongoing or increased behavioural, environmental, social or policy change. -
9205 - Climate Solution
Campaigns, designs and initiatives designed specifically to combat climate change and its impact that have generated ongoing positive change. To be eligible for this subcategory, your work must be driving Sustainable Development Goal 13: Climate Action. -
9206 - Upstream Innovation
Solutions designed to fit within a circular system, where an upstream innovation approach has been applied to prevent waste. For ongoing solutions that are reusable, returnable, recyclable or compostable, or where the need for materials has been eliminated. A fifth judging criteria applies to this subcategory: Is the design circular? -
9207 - Collaboration
Work created from a collaboration between two or more parties, that has resulted in increased behavioural, environmental, social or policy change. Includes collaboration between brands and with consumers to generate impact.