Experiential Category

Subcategories

You can enter your work in the following subcategories.

• 1301 - Community Experience

  Branded activations or ideas taking place within communities, or bringing them together, to optimise a shared experience.

• 1302 - Branded Entertainment Experience

  Branded entertainment experiences, for example live shows, events, concerts and festivals.

• 1303 - Public Environments

  Branded environments or experiences in public spaces.

• 1304 - Expos, Conventions & Trade Shows

  Brand activations and stands at expos, conventions and trade shows.

• 1305 - Out-of-Home

  Out-of-home experiences and activations, for example guerrilla marketing, stunts and ambient.

• 1306 - Retail

  Retail experiences that enhance a purchasing process. Includes in-store activations, pop-up shops and street vendor experiences.

• 1307 - Gamification

  Where a brand message is brought to life through engagement in a game or competition. May include digital games and apps or physical activities. In-game adverts and branding should be entered into the Direct category.

• 1308 - Use of Technology

  Branded environments where the core element is heightened by the use of technology such as 360 video, voice activation, immersion or multi-platform. May include projection mapping or user-activated experiences. For AR and VR see the Use of Realities category.

• 1309 - Use of Realities

  Work where augmented, virtual or mixed realities play a key role in conveying the brand message.