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Pharma Jury

  • D&AD Awards 2025

Campaign communications, designs and initiatives created for the pharmaceutical and medical industries that focus on conditions and diseases that require a prescription or doctor's recommendation.

Work cannot be entered into both Health & Wellbeing and Pharma categories.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 8101 - Integrated

    Fully integrated campaigns around prescription medicines or pharmaceuticals, executed cohesively across multiple platforms. For example, awareness campaigns, public service announcements or promotions.
  • 8102 - Branding

    Branding created for pharmaceutical organisations, products, services and campaigns. Includes new branding schemes, brand refreshes and system elements that are redefining the visual language of health.
  • 8103 - Film

    Film advertising for pharmaceutical organisations, products, services and campaigns. For example, awareness campaigns, public service announcements or promotions.
  • 8104 - Radio & Audio

    Audio communications from pharmaceutical brands created for radio, podcasts, streaming platforms, gaming platforms and the metaverse.
  • 8105 - Digital

    Digital communications on the subject of conditions and diseases that require a prescription or doctors recommendation. For example, awareness campaigns, public service announcements or promotions across mobile, social media and promotional sites.
  • 8106 - Digital Design

    Digital products, services and experiences designed to improve, relieve or treat a particular medical condition and/or its symptoms.
  • 8107 - Gaming & Virtual Worlds

    Branded or brand-funded experiences that leverage the power of gaming and virtual worlds to raise awareness of pharmaceutical products, services and information.
  • 8108 - Animated

    Cel, stop-motion or computer animations created for pharmaceutical brands or organisations. For example, awareness campaigns, public service announcements or promotions.
  • 8109 - Print & Publications

    All print and publications around prescription medicines, products or pharmaceuticals. For example, leaflets, flyers, posters and outdoor advertisting.
  • 8110 - Product Design

    Products that require a prescription that are designed to improve, relieve or treat a particular medical condition and/or its symptoms.
  • 8111 - Experiential

    Experience-led pharmaceutical brand activations that target businesses and/or consumers. May take place in the physical world, the virtual world or a combination of both.
  • 8112 - Direct

    Pharmaceutical communications that target a specific audience. Includes awareness campaigns, public service announcements and promotions designed to elicit a direct action or behavior from the viewer.
  • 8113 - Innovation

    Innovative campaign communications, designs and initiatives that push the boundaries of their medium. For example, the use of new materials, immersive technologies or virtual placements that change the user experience.