Press & Outdoor Jury
- D&AD Awards 2025
Press and poster advertising. Includes work created for static, digital, interactive and unconventional sites.
Experiential outdoor work such as activations and pop-ups should be entered into the Experiential category.
NoneHave a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
-
1301 - Press Campaigns
Advertising campaigns for magazines, newspapers and online publications. -
1302 - Press Adverts
Single press adverts for magazines, newspapers and online publications. -
1303 - Poster Campaigns
Poster advertising campaigns on free format or existing sites. Includes digital sites e.g. digital billboards, adshels, and unconventional sites such as vehicles, buildings, point of sale posters. -
1304 - Poster Adverts
Single poster adverts on free format or existing sites. Includes digital sites e.g. digital billboards, adshels, and unconventional sites such as vehicles, buildings, point of sale posters. -
1305 - Interactive Press Adverts
Press adverts that prompt interaction from the viewer. For example, through physical interaction, engagement on social media, interaction with a device or repurposing the advert as a product or service. -
1306 - Tactical Press Adverts
Rapid response press advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts. -
1307 - Press Inserts & Wraps
Publication wraps, or printed materials inserted into a publication. -
1308 - Interactive Poster Adverts
Poster adverts that interact with their surroundings. For example, changes in weather or traffic that affect the content, or where the viewer is prompted to engage with the display. -
1309 - Tactical Poster Adverts
Rapid response poster advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts. -
1310 - Innovation
For cutting edge work that changes the way brands communicate through the medium of press and poster. For example, the use of new materials, immersive technologies or virtual placements that change how a consumer experiences a campaign.