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Press & Outdoor Jury

  • D&AD Awards 2025

Press and poster advertising. Includes work created for static, digital, interactive and unconventional sites.

Experiential outdoor work such as activations and pop-ups should be entered into the Experiential category.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 1301 - Press Campaigns

    Advertising campaigns for magazines, newspapers and online publications.
  • 1302 - Press Adverts

    Single press adverts for magazines, newspapers and online publications.
  • 1303 - Poster Campaigns

    Poster advertising campaigns on free format or existing sites. Includes digital sites e.g. digital billboards, adshels, and unconventional sites such as vehicles, buildings, point of sale posters.
  • 1304 - Poster Adverts

    Single poster adverts on free format or existing sites. Includes digital sites e.g. digital billboards, adshels, and unconventional sites such as vehicles, buildings, point of sale posters.
  • 1305 - Interactive Press Adverts

    Press adverts that prompt interaction from the viewer. For example, through physical interaction, engagement on social media, interaction with a device or repurposing the advert as a product or service.
  • 1306 - Tactical Press Adverts

    Rapid response press advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.
  • 1307 - Press Inserts & Wraps

    Publication wraps, or printed materials inserted into a publication.
  • 1308 - Interactive Poster Adverts

    Poster adverts that interact with their surroundings. For example, changes in weather or traffic that affect the content, or where the viewer is prompted to engage with the display.
  • 1309 - Tactical Poster Adverts

    Rapid response poster advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.
  • 1310 - Innovation

    For cutting edge work that changes the way brands communicate through the medium of press and poster. For example, the use of new materials, immersive technologies or virtual placements that change how a consumer experiences a campaign.