Film Advertising Category

D&AD Awards 2020

Film adverts for TV, VOD, cinema and social media, including interactive and viral films.

None

Subcategories

You can enter your work in the following subcategories.

1401 - Social Commercial Campaigns
Commercial film campaigns designed for social media platforms.
1402 - Social Commercials 1-10 seconds
Commercial film campaigns designed for social media platforms.
1403 - Social Commercials 11-20 seconds
Commercial film campaigns designed for social media platforms.
1404 - Social Commercials 21-30 seconds
Commercial film campaigns designed for social media platforms.
1405 - Social Commercials over 30 seconds
Commercial film campaigns designed for social media platforms.
1406 - VOD Commercial Campaigns
Commercial film campaigns designed for video-on-demand.
1407 - VOD Commercials 1-10 seconds
Commercial film campaigns designed for video-on-demand.
1408 - VOD Commercials 11-20 seconds
Commercial film campaigns designed for video-on-demand.
1409 - VOD Commercials 21-30 seconds
Commercial film campaigns designed for video-on-demand.
1410 - VOD Commercials over 30 seconds
Commercial film campaigns designed for video-on-demand.
1411 - TV Commercial Campaigns
Commercial film campaigns designed for TV.
1412 - TV Commercials 1-20 seconds
Commercial film campaigns designed for TV.
1413 - TV Commercials 21-40 seconds
Commercial film campaigns designed for TV.
1414 - TV Commercials 41-60 seconds
Commercial film campaigns designed for TV.
1415 - TV Commercials 61-120 seconds
Commercial film campaigns designed for TV.
1416 - TV Commercials over 120 seconds
Commercial film campaigns designed for TV.
1417 - Cinema Commercial Campaigns
Commercial film campaigns designed for cinema.
1418 - Cinema Commercials 1-20 seconds
Commercial film campaigns designed for cinema.
1419 - Cinema Commercials 21-40 seconds
Commercial film campaigns designed for cinema.
1420 - Cinema Commercials 41-60 seconds
Commercial film campaigns designed for cinema.
1421 - Cinema Commercials 61-120 seconds
Commercial film campaigns designed for cinema.
1422 - Cinema Commercials over 120 seconds
Commercial film campaigns designed for cinema.
1423 - Other Screens
Film advertising primarily designed to be shown on non-traditional screens, for example outdoor screens, at events, in presentations, on aeroplanes.
1424 - Programme Promotions
Film promotion for a TV programme or series. Includes advertising created for Social, VOD, TV or cinema.
1425 - Viral Films
Film advertising that has become popular virally through online sharing.
1426 - Tactical Film Advertising
Film advertising that uses the popularity of a specific news story or event to generate maximum coverage for the brand.
1427 - Writing for Film Advertising
Scripts for, and visible copy within, TV, VOD, social and cinema ads, long form film content, online branded films, programme promotions and sponsorship. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.
1428 - Interactive Film Advertising
Film advertising that prompts interaction from the viewer. This may include the use of a second screen where devices are used in parallel.
1429 - Innovative Film Advertising
Film advertising that pushes the boundaries of the medium by implementing new ideas, methods of storytelling or technology.