Direct Jury

Subcategories

You can enter your work in the following subcategories.

• 1101 - Integrated

  Fully integrated direct marketing campaigns that are executed across multiple platforms e.g. online, in print, TV and radio.

• 1102 - Digital

  Digital communication that elicits a direct response. Includes posters, banners, campaign sites, social media campaigns, emails, apps and mobile ads.

• 1103 - Film

  Social, VOD, TV or cinema ads designed to elicit a direct response. Includes work for offline platforms such as planes, festivals, presentations.

• 1104 - Direct Mail

  Physical mail that elicits a direct response. Includes door drops, letters, postcards and mail packs.

• 1105 - Printed Materials

  Any other print marketing designed to elicit a direct reponse. Includes stationery, leaflets, brochures, books, greetings cards, calendars etc.

• 1106 - Press & Outdoor

  Press and poster advertising designed to elicit a direct response. Includes press inserts and wraps, work released on digital and interactive sites, special builds and street flyering.

• 1107 - Radio & Audio

  Radio ads and audio marketing that elicit a direct response. Includes radio broadcasts, fan base targeting, podcasts.

• 1108 - Events

  Events and stunts designed to elicit a direct response. Includes virtual and live events, flash mobs, guerilla marketing, pop-up shops etc.

• 1109 - Product & Service

  Products and services targeting specific audiences and eliciting a direct response. Includes product samples, consumables etc.

• 1110 - Acquisition & Retention

  Direct campaigns that initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty.

• 1111 - Innovation

  Innovation in direct marketing. Includes innovative products, services and communications that elicit a direct response.