Integrated Category

Subcategories

You can enter your work in the following subcategories.

• 1501 - Integrated/Small Business (under 50 employees)

  Fully integrated campaigns that were successfully executed across multiple platforms e.g. online, on TV, radio, out-of-home, etc.

• 1502 - Integrated/Medium Business (50-500 employees)

  Fully integrated campaigns that were successfully executed across multiple platforms e.g. online, on TV, radio, out-of-home, etc.

• 1503 - Integrated/Large Business (over 500 employees)

  Fully integrated campaigns that were successfully executed across multiple platforms e.g. online, on TV, radio, out-of-home, etc.

• 1504 - Earned Media/Small Business (under 50 employees)

  Campaigns where publicity is gained organically, not through paid or owned media channels. Includes messaging spread via word-of-mouth, social media, editorial, etc., effectively using third parties to create a buzz.

• 1505 - Earned Media/Medium Business (50-500 employees)

  Campaigns where publicity is gained organically, not through paid or owned media channels. Includes messaging spread via word-of-mouth, social media, editorial, etc., effectively using third parties to create a buzz.

• 1506 - Earned Media/Large Business (over 500 employees)

  Campaigns where publicity is gained organically, not through paid or owned media channels. Includes messaging spread via word-of-mouth, social media, editorial, etc., effectively using third parties to create a buzz.

• 1507 - Omnichannel/Small Business (under 50 employees)

  Fully integrated campaigns where the activations across all channels are joined up to create a seamless customer experience, whichever channel they engage with. The customer journey is central to the strategy.

• 1508 - Omnichannel/Medium Business (50-500 employees)

  Fully integrated campaigns where the activations across all channels are joined up to create a seamless customer experience, whichever channel they engage with. The customer journey is central to the strategy.

• 1509 - Omnichannel/Large Business (over 500 employees)

  Fully integrated campaigns where the activations across all channels are joined up to create a seamless customer experience, whichever channel they engage with. The customer journey is central to the strategy.

• 1510 - Established Campaigns

  Established campaigns, where the same concept has run over three years or more, with a central idea executed across a variety of media. The eligibility period for work entered into this subcategory is 1 January 2017 to 19 March 2020.

• 1511 - Writing for Integrated

  Copy written for campaigns where a central idea connects across a variety of media. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.