Digital Marketing Jury
- D&AD Awards 2025
Digital, mobile and social marketing campaigns and communications that primarily make use of technology, data and digital platforms.
This is for advertising work only; the design of graphics, digital experiences and spaces should be submitted into the Digital Design category.
NoneHave a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
-
1001 - Integrated
Integrated campaigns that run primarily on digital platforms. -
1002 - User Participation
Campaigns designed to actively engage their audience, for example by asking them to contribute to the campaign or a brand initiative. -
1003 - Mobile
Advertising for mobile devices. Includes location-specific technology, in-app advertising, mobile-friendly content and experiences. -
1004 - Physical & Digital
Advertising that uses physical and digital component(s) in tandem to engage with a user and deliver a marketing message. Judges will be looking at how the two elements complement each other and work cohesively. -
1005 - Storytelling
Advertising that leverages the features of a digital platform to make the user feel part of the story, elevating the viewing experience. For example the use of interactive narratives or POV films. -
1006 - Use of Data
Campaigns that use data to enhance the idea, amplify brand narrative, drive commercial success or improve customer experience, either online or offline. Includes internal or external data; big data, real time data and competitive data. -
1007 - Use of Emerging Technology
Marketing that uses new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. This includes the use of blockchain, VR, AR, MR, or AI to change the way brands interact with consumers. -
1008 - Promotional Websites
Promotional websites, microsites, landing pages and brochures launched to promote a product or service that are not the brand's main site. -
1009 - Search & Display
Search and display advertising. For example banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google ads. -
1010 - Social
Advertising for social platforms. Includes work that uses a social media platform’s time delay, algorithm, censoring rules, functionality or formats. -
1011 - Tactical
Marketing in the form of newsjacking. Combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact. -
1012 - Use of Creators
Campaigns that use creators or influencers – those with niche audiences or over 1,000 followers, to increase engagement and target specific markets. -
1013 - Use of Talent
Campaigns that use popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.