Digital Jury

Subcategories

You can enter your work in the following subcategories.

• 1001 - Integrated

  Integrated campaigns that run primarily on digital platforms.

• 1002 - Promotional Websites

  Promotional websites, microsites, landing pages and brochures launched to promote a product or service that are not the brand's main site.

• 1003 - Search & Display

  Search and display advertising. For example banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google Ads.

• 1004 - Social

  Advertising for social platforms. Includes work that uses a social media platform’s time delay, algorithm, censoring rules, functionality or formats.

• 1005 - Mobile

  Advertising for mobile devices. Includes location-specific technology, in-app advertising, mobile-friendly content and experiences.

• 1006 - Physical & Digital

  Advertising that uses physical and digital component(s) in tandem to engage with a user and deliver a marketing message. Judges will be looking at how the two elements complement each other and work cohesively.

• 1007 - Tactical

  Marketing in the form of newsjacking. Combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.

• 1008 - User Participation

  Campaigns designed to actively engage their audience, for example by asking them to contribute to the campaign or a brand initiative.

• 1009 - Use of Micro-Talent & Influencers

  Campaigns that use micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.

• 1010 - Use of Talent & Influencers

  Campaigns that use popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

• 1011 - Use of Technology

  Marketing that uses new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. Work that uses AR, VR or MR technology should be entered into the Use of XR subcategory.

• 1012 - Use of XR

  The use of immersive technologies to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.

• 1013 - Use of Data

  Campaigns that use data to enhance the idea, amplify brand narrative, drive commercial success or improve customer experience, either online or offline. Includes internal or external data; big data, real time data and competitive data.

• 1014 - Health & Wellbeing

  Digital communications on the subject of health and wellbeing. For example awareness campaigns, public service announcements or promotions across mobile, social media and promotional sites.

• 1015 - Storytelling

  Advertising that leverages the features of a digital platform to make the user feel part of the story, elevating the viewing experience. For example the use of interactive narratives or POV films.