Experiential Jury

Subcategories

You can enter your work in the following subcategories.

• 1301 - B2B Activations

  Experience-led brand activations that are targeting businesses. Must be delivered in a physical setting, for example at events, exhibitions, trade fairs and conferences.

• 1302 - B2C Activations

  Experience-led brand activations that are targeting consumers. Must be delivered in a physical setting, for example in sporting arenas, events, festivals, concerts, museums, libraries, parks and urban areas.

• 1303 - Retail Activations

  Experience-led brand activations that are targeting consumers in a retail environment. May be delivered through in-store events, pop-ups, fully integrated virtual stores or liminal shopping experiences where phsyical and digital worlds combine.

• 1304 - Community Activations

  Experience-led brand activations that are targeting consumers within a community. For work that's specifically designed to bring communities together and optimise a shared experience.

• 1305 - Responsible Activations

  Experience-led brand activations that prioritise sustainability in their planning, manufacture and execution, or encourage responsible behaviours from businesses and consumers. A fourth judging criteria applies to this subcategory: Is it responsible?

• 1306 - Virtual Activations

  Experience-led brand activations taking place in virtual worlds. For example virtual concerts, stage performances, festivals, fashion shows, motor shows, theme parks, escape rooms, race tracks, film screenings, tutorials and city tours.

• 1307 - Use of Micro-Talent & Influencers

  Experience-led brand activations that use micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.

• 1308 - Use of Talent & Influencers

  Experience-led brand activations that use popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

• 1309 - Use of Technology

  Experience-led brand activations that uses new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. > Work that uses AR, VR or MR technology should be entered into the dedicated subcategories below.

• 1310 - Use of AR

  Brand activations that use augmented reality (AR) to enhance a real-world experience through play, expression or utility. Where AR adds an experiential layer to an activation, for example a branded event, a retail space, extending a format such as out-of-home or augmenting data and information.

• 1311 - Use of VR

  Brand activations that use virtual reality (VR) to deliver an immersive experience in a fully virtual world. For example through the use of VR glasses or a headset.

• 1312 - Use of MR

  Brand activations that use mixed reality (MR) to deliver an experience where real and digital worlds combine and interact, creating new spaces and experiences, without the need for additional hardware on the user's part. For example, digital objects that respond to the user's behaviour in the physical world.

• 1313 - Creative Use of Budget

  Experience-led brand activations that bring a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.