Luxury Jury
- D&AD Awards 2024
Design and creative communication campaigns for luxury brands. Includes films, motion, photography, audio, CSR, retail, editorial, commerce, packaging and sustainable footprint of the brands.
Luxury industry sectors include Fashion, Beauty, Jewellery, Watches & Accessories, Alcohol, Automotive, Travel, Experiential and Food.
Subcategories
You can enter your work in the following subcategories.
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9001 - Experiential
Experience-led brand activations for luxury brands that target businesses and consumers. May take place in the physical world, the virtual world or a combination of both. -
9002 - Film & Motion
Film and motion for luxury brands across all platforms. Includes social, TV/VOD and cinema commercials for B2B and B2C and product-based films. -
9003 - Photography
Commercial photography used in projects for luxury brands. Images must have been commissioned or licensed for the purpose of selling products and services. -
9004 - Digital
Digital marketing campaigns and communications for luxury brands that primarily make use of technology, data and digital platforms. -
9005 - Commerce
Creative commerce ideas that inspire and enhance the exchange of luxury goods and services. Includes consumer and B2B transactions. Includes both e-commerce and retail commerce. -
9006 - Use of Technology
The use of immersive technologies for luxury brands to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse. -
9007 - Social
Luxury brand communications for social platforms. Include the use of both influencers and creators. -
9008 - Retail
The interior design of physical retail spaces for luxury brands, including pop-ups and digitally-driven stores. Includes visual merchandising, window displays and designs that feature AR, VR or MR technology to blend real and virtual worlds. -
9009 - Editorial
Digital and printed editorial publications or elements of them for luxury brands -
9010 - Corporate Social Responsibility (CSR)
Products and campaign communications that demonstrate luxury brands' commitment to social and environmental concerns. -
9011 - Packaging
Innovative design for luxury brand packaging. All work entered must have been commercially sold with a barcode or sales identifier. Any non-English language on the packaging needs to come with a translation.
Film & Motion (4)
Packaging (1)
Photography (2)
Social (1)
Use of Technology (1)
Jury
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- Ravi Amaratunga Hitchcock (President)
- Co-founder
- Soursop
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- Florence Bellisson
- Chief Creative Officer
- BETC Luxury
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- Roshnee Desai
- Founder and Creative Director
- LOCAL
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- Chris Graves
- CCO
- Team One
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- Michael Grieve
- Chief Brand Officer
- Jumeirah
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- Boyoung Lee
- Chief Brand Officer
- Shinsegae
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- Fisayo Longe
- Founder & CEO
- Kai Collective
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- Peter Lund
- Global Chief Creative Officer
- AKQA Copenhagen
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- Priya Matadeen
- Chief Brand Officer
- GANNI