Writing for Advertising Jury
- D&AD Awards 2025
Writing that is integral to a piece of marketing communication. Includes headlines and/or body copy.
Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.
Work can only be entered into the Writing for Design or Writing for Advertising category; not both.
Judges will prioritise craft over idea in this category.
NoneHave a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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4201 - Integrated
Writing as part of campaigns where a central idea connects across a variety of media and is executed across multiple platforms. For example online, in print, mobile, ambient. -
4202 - Digital
Writing within advertising for digital platforms including websites, microsites, blogs and apps. Writing for social platforms should be submitted into the Social subcategory. -
4203 - Social
Writing within advertising for social platforms including Instagram, Facebook, Tiktok and Twitter. -
4204 - Film
Scripts for, and visible copy within, adverts created for TV, VOD, social, cinema and other screens. -
4205 - Press
Writing within press including press ads, inserts, wraps and branded editorial. -
4206 - Outdoor
Writing for outdoor use including print and digital posters, special builds and digital sites. -
4207 - Radio & Audio
Writing as part of radio and audio advertising. Includes writing and scripting for podcasts that integrate brands into the narrative. -
4208 - Entertainment
Writing for branded or brand-funded entertainment that people feel compelled to watch, seek out and share. Includes documentaries, feature films, music videos, and games.
