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Luxury Jury

  • D&AD Awards 2025

Design and creative communication campaigns for luxury brands. Includes films, motion, photography, audio, CSR, retail, editorial, commerce, packaging and sustainable footprint of the brands.

Luxury industry sectors include Fashion, Beauty, Jewelry, Watches & Accessories, Alcohol, Automotive, Travel, Experiential and Food.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 6401 - Experiential

    Experience-led brand activations for luxury brands that target businesses and consumers. May take place in the physical world, the virtual world or a combination of both.
  • 6402 - Commerce

    Creative commerce ideas that inspire and enhance the exchange of luxury goods and services. Includes consumer and B2B transactions. Includes both e-commerce and retail commerce.
  • 6403 - Branding

    Branding created for luxury brands. Includes new branding schemes, brand refreshes and system elements.
  • 6404 - Film & Motion

    Film and motion for luxury brands across all platforms. Includes social, TV/VOD and cinema commercials for B2B and B2C and product-based films.
  • 6405 - Social

    Luxury brand communications designed for social platforms. Includes the use of creators, influencers, and celebrities as brand ambassadors.
  • 6406 - Digital

    Digital marketing campaigns and communications for luxury brands that primarily make use of technology, data and digital platforms.
  • 6407 - Use of Technology

    The use of immersive technologies for luxury brands to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.
  • 6408 - Packaging

    Innovative design for luxury brand packaging. All work entered must have been commercially sold with a barcode or sales identifier. Any non-English language on the packaging needs to come with a translation.
  • 6409 - Editorial

    Digital and printed editorial publications or elements of them for luxury brands.
  • 6410 - Photography

    Commercial photography used in projects for luxury brands. Images must have been commissioned or licensed for the purpose of selling products and services.
  • 6411 - Spaces & Signography

    The design of physical spaces and signography for luxury brands, including pop-ups and digitally-driven stores. Includes retail, visual merchandising, window displays, legacy experiences, runway shows, exhibitions, parties and events.
  • 6412 - Corporate Social Responsibility (CSR)

    Products and campaign communications that demonstrate luxury brands' commitment to social and environmental concerns.