Burger King

New Blood Awards 2018

Your mission is to create an advertising campaign that drives home the singleminded proposition: BECAUSE FIRE IS BETTER. Execute the “flame-grilling since 1954” message in a new, relevant way that makes younger, more cynical consumers want flame-grilled burgers, not fried. Get them to buy into, understand, and retain this message, and ultimately give Burger King another try. Think big. Film, print, out of home, stunt... the touchpoints are up to you, but your campaign needs to get this younger audience talking about flame-grilling. If your idea feels like the stuff of a Buzzfeed headline, then you’re on the right track.

Want to know more? You can download the full brief below:

Burger King Brief