Gaming & Virtual Worlds Jury

Subcategories

You can enter your work in the following subcategories.

• 6101 - Brand Integration

  Creative integration of a brand within a virtual environment or narrative. For example bespoke gaming storylines and reward videos, digital out-of-home placements, skins, wearables and gamification components.

• 6102 - Brand Partnership

  Partnerships with individuals or organisations in a virtual world that facilitate connection between a brand and its target audience. Includes sponsorships, co-creation of virtual goods such as NFTs and collaborations with athletes, professionals, industry experts, influencers, gamers and streamers. Unofficial partnerships are also eligible.

• 6103 - Brand Experience

  Experience-led brand activations created for web, mobile, gaming platforms and virtual worlds. Includes the creation of digital destinations, virtual concerts, stage performances, festivals, fashion shows, motor shows, theme parks, escape rooms, race tracks, film screenings, tutorials and city tours. Virtual experiences that are linked to physical activations in the real world are also eligible.

• 6104 - Educational Experience

  Branded or brand-funded experiences taking place in virtual worlds, that have been explicitly designed to have an educational purpose, or which have incidental or secondary educational value. Includes web-based games, workshops, tutorials and simulators.

• 6105 - User Participation

  Virtual activations where the success of the idea relies on coordinated user participation or user generated content. For example building teams, playing with other users, entering competitions, designing and sharing virtual products, or mobilising users to achieve a common goal.

• 6106 - Use of Avatars

  The use of avatars in gaming and the metaverse to drive native commerce opportunities or generate brand awareness for a real-world product. Includes branded digital items that are available to earn or buy, either in-game or direct-to-avatar, such as wearables, skins and digital collections.

• 6107 - Use of Blockchain

  Brand activations that use blockchain to generate excitement around a brand in a game or virtual world. Includes the availability and auctioning of NFTs (non-fungible tokens) - collectible digital assets such as artwork, music files, memes or real estate - and the use of blockchain platforms to connect with consumers or add value to a product.

• 6108 - Esports

  Competitive multiplayer-video gaming played competitively for spectators, typically by professional gamers. Includes esports-styled events.

• 6109 - Use of Live Stream

  The use of live streamed media simultaneously recorded and broadcasted via a game or virtual world that enables users to interact with each other and a brand-led activity in real time.

• 6110 - Use of AR

  The use of augmented reality to create a single or multi-player gamified experience, primarily focussed on elements of play and fun, to bring a brand or product to life in the real world. For example articulating a brand's values through play or a literal demonstration of a game.

• 6111 - Use of VR

  Brand activations that use virtual reality (VR) to deliver an immersive experience in a fully virtual world. For example through the use of VR glasses or a headset.

• 6112 - Use of MR

  Brand activations that use mixed reality (MR) to deliver an experience where real and digital worlds combine and interact, creating new spaces and experiences, without the need for additional hardware on the user's part. For example, digital objects that respond to the user's behaviour in the physical world.

• 6113 - Use of Data

  Gaming experiences that are brought to life through the use of data, to deliver a personalised experience for the user or to generate insights for the brand. Includes geolocation and personal data.