Press & Outdoor Category

Subcategories

You can enter your work in the following subcategories.

• 1801 - Single Press Adverts

  Single press adverts.

• 1802 - Tactical Press Advertising

  Rapid response press advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.

• 1803 - Press Advertising Insert & Wraps

  Entire publication wraps, or leaflets inserted into a publication.

• 1804 - Press Advertising Campaigns

  Entire press advertising campaigns.

• 1805 - Existing Sites Poster Advertising

  Single posters found on conventional outdoor poster sites. Includes digital sites e.g. digital billboards, adshels, or posters.

• 1806 - Free Format Poster Advertising

  Single posters found on unconventional poster sites, or porsters that make use of unconventional materials for example vehicles, buildings, point of sale posters.

• 1807 - Interactive Sites Poster Advertising

  Posters that prompt interaction from the viewer, for example through live updates, physical interaction, or engagement on social media.

• 1808 - Tactical Poster Advertising

  Rapid response poster advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.

• 1809 - Poster Advertising Campaigns

  Poster advertising campaigns that make use of free format or existing sites. May also include digital sites (for example digital billboards, adshels and posters) or unconventional sites (for example vehicles, buildings, points of sale).

• 1810 - Writing for Press & Outdoor Advertising

  Writing for press and outdoor advertising, including posters, billboards, adshels, magazines, inserts and wraps. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations. 

• 1811 - Writing for Branded Editorial

  Long form copy created for promotional purposes, including branded articles, brochures and blog posts. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.

• 1812 - Print Innovation

  Use of new technologies, materials or techniques to produce innovative print advertising.