Radio & Audio Jury

Subcategories

You can enter your work in the following subcategories.

• 1901 - Commercial Campaigns

  Commercial campaigns broadcast over radio, online or out-of-home. Includes placements on internet radio, streaming services, audiobooks and podcast channels.

• 1902 - Commercials Under 30 Seconds

  Commercial spots that are less than 30 seconds long. Broadcast over radio, online or out-of-home. Includes placements on internet radio, streaming services, audiobooks and podcast channels.

• 1903 - Commercials Over 30 Seconds

  Commercial spots that are more than 30 seconds long. Broadcast over radio, online or out-of-home. Includes placements on internet radio, streaming services, audiobooks and podcast channels.

• 1904 - Brand Expression

  The use of audio across various touchpoints to reinforce a brand's identity and build brand awareness. Includes the use of sonic logos, sounds and jingles created specifically for brands, as well as curated playlists online and in-store, for example.

• 1905 - Entertainment

  Branded and brand-funded audio content. For example audiobooks, playlists, podcasts, soap operas, concerts, gigs, festivals, livestream events.

• 1906 - Tactical

  Rapid response advertising that reacts to current news and events, using the popularity of a news story to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.

• 1907 - Innovation

  Audio advertising that pushes the boundaries of the medium by implementing new ideas, methods of storytelling or technology.