Packaging Design Jury

D&AD Awards 2022

Innovative design for every kind of packaging, from luxury to consumer.

With the exception of the Promotional category, all work entered must have been commercially sold with a barcode or sales identifier.
Any foreign language on the packaging needs to come with a translation.

None

Subcategories

You can enter your work in the following subcategories.

2601 - Luxury
Packaging for high-end brands or luxury items.
2602 - Limited Edition
New packaging for existing products, where the packaging has run for a limited length of time or across a limited range of products and implies exclusivity.
2603 - Small Batch
Packaging designed to be produced in small quantities, but not as a limited edition. As a guide, small batch production should be less than 2,000 units. Limited edition packaging should be entered into the Limited Edition subcategory.
2604 - Consumer
Packaging design for FMCGs, consumer electronics and other products available in mainstream retail spaces. You will be asked if the work was created for: - A micro enterprise (less than 10 employees) - An SME (10 - 250 employees) - A corporate (more than 250 employees)
2605 - Rebrand
Rebrand of an existing product or range of products. You will be asked if the work was created for: - A micro enterprise (less than 10 employees) - An SME (10 - 250 employees) - A corporate (more than 250 employees)
2606 - Structural
The form and shape of a piece of packaging, with a focus on functionality. Includes structural elements designed for inclusivity.
2607 - Promotional
Packaging that was distributed as part of a promotional event, stunt or marketing campaign. Typically a limited production run, not commercially available, with no barcode or sales identifier.
2608 - Materials
Packaging materials that support a brand's proposition and sustainability goals. For example zero-waste solutions or the application of antimicrobial technology. A fourth judging criteria applies to this subcategory: Is it responsible?
2609 - Upstream Innovation
Packaging designed to fit within a circular system, where an upstream innovation approach has been applied to prevent waste. For packaging that is reusable, returnable, recyclable or compostable. A fourth judging criteria applies to this subcategory: Is the design circular? The design must take an upstream innovation approach i.e. there is a genuine need for the product and it can be reused, returned, recycled or composted.