Media Jury

Subcategories

You can enter your work in the following subcategories.

• 1601 - Integrated

  Media-first ideas that are executed cohesively across multiple media platforms e.g. online, on TV, radio, out-of-home, etc.

• 1602 - Social

  Media-first ideas designed for social platforms. Includes paid-for, owned and earned media ideas that exploit the social and community aspects of digital networks and user-generated content.

• 1603 - Mobile

  Media-first ideas that use mobile technology. Includes augmented reality, location-specific technology, apps, etc.

• 1604 - Direct

  Media-first ideas that use mail, email, telephone marketing or other methods that enable direct communication with the customer.

• 1605 - Press & Outdoor

  Media-first ideas hosted in the press, such as advertorials, adverts or inserts; and out-of-home advertising on existing, free format, or interactive poster sites, for example.

• 1606 - Radio & Audio

  Media-first ideas created for use on audio platforms such as radio, podcast channels and streaming services. Includes live broadcast, online or on-demand content.

• 1607 - Film

  Media-first ideas designed for film. Advertising placements include online platforms such as social media and VOD, TV, cinemas and other screens.

• 1608 - Entertainment

  Media-first ideas created for entertainment. Includes gaming platforms, apps, video sharing channels, music videos etc.

• 1609 - Events & Stunts

  Media-first ideas in the form of virtual and physical events or stunts. Includes exhibitions, installations, festivals, product launches, sports tournaments, art performances and concerts, either pre-existing or specially created.

• 1610 - Retail

  Campaigns centred around e-commerce, in-store marketing such as digital signage and point-of-sale, pop-up shops, online retail sites and processes.

• 1611 - Interaction

  Media-first ideas that encourage and enable users to interact or respond to a brand’s other activities. Includes dual screening apps, audio or visual recognition, interactive kiosks, use of new realities (AR, VR, MR, AV).

• 1612 - Collaboration

  Media-first ideas that rely on the creative use of sponsor placement, where the collaboration between sponsor and project is key to the campaign’s success.

• 1613 - Use of Micro-Talent & Influencers

  Media activity that uses micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.

• 1614 - Use of Talent & Influencers

  Media activity that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.