adidas
- New Blood Awards 2019
Not all athletes are born equal. adidas has found that in London, Paris, New York and Tokyo alone, over 50% of girls don’t play competitive or individual sports and over 25% of girls stop playing sport between the ages of 14-17.
Why? Because they don’t see a future.
There are too many barriers stopping their progression. There’s a legacy of inequality and opportunity. Lack of infrastructure, lack of access, lack of role models, lack of funding. A legacy that adidas wants to change.
Want to know more? You can download the brief here.
Winners (23)
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Make Waves With Waves
- adidas
- 2019
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Make Waves With Waves
- adidas
- 2019
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adidas Pool
- adidas
- 2019
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Level The Playing Field
- adidas
- 2019
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Make Waves With Waves
- adidas
- 2019
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adidas RU-GIRLS
- adidas
- 2019
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all within
- adidas
- 2019
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Feel Real
- adidas
- 2019
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spLAsh
- adidas
- 2019
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The Headlines They Deserve
- adidas
- 2019
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#scrollgoals
- adidas
- 2019
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2HRS TO 2020
- adidas
- 2019
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adidas Cosletics
- adidas
- 2019
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adidas equal
- adidas
- 2019
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adidas Lift
- adidas
- 2019
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adidas Show
- adidas
- 2019
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Girls Don't Stop
- adidas
- 2019
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Her Three Lines
- adidas
- 2019
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Her to Create Change
- adidas
- 2019
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Moon Rabbit
- adidas
- 2019
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she is heard
- adidas
- 2019
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Stereotypes In Sports
- adidas
- 2019
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Women Are Here
- adidas
- 2019
Jury
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- Debbie Fagan (President)
- Freelance
- Edelman Deportivo
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- Hope Abel
- New Business & PR Director
- Odd
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- Eva Barrett
- Adidas UK
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- Casey Bird
- Creative Lead
- Refinery29
-
- Cheryl Carulli
- Art Director
- Guardian Labs
-
- Ete Davies
- Managing Director
- Analog Folk
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- Adam Greenwood
- Founder
- Greenwood Campbell
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- Stephen Hancock
- Executive Creative Director
- TBWA Media Arts Lab
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- Claire Holden
- Hill+Knowlton Strategies London
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- Stephan Roux
- Global Creative Director
- itsnotrocketscience London