Entertainment Jury

Subcategories

You can enter your work in the following subcategories.

• 7001 - Integrated

  Fully integrated campaigns consisting of branded and brand-funded entertainment successfully executed across multiple platforms. For example, online, press, TV and radio.

• 7002 - Scripted Short Form

  Scripted branded and brand-funded entertainment under 3 minutes long. Includes viral films, game-inspired films and interactive films.

• 7003 - Non-Scripted Short Form

  Non-scripted branded and brand-funded entertainment under 3 minutes long. Includes reality/docu-reality shows, variety contests, game shows, awards and documentaries.

• 7004 - Scripted Long Form

  Scripted branded and brand-funded entertainment over 3 minutes long. Includes viral films, game-inspired films and interactive films.

• 7005 - Non-Scripted Long Form

  Non-scripted branded and brand-funded entertainment over 3 minutes long. Includes reality/docu-reality shows, variety contests, game shows, awards and documentaries.

• 7006 - Audio

  Audio and musical content that integrates the brand into the script or composition. Includes live broadcasts and podcasts. Music Videos should be entered in the Music Videos category.

• 7007 - Apps

  Branded and brand-funded entertainment designed for mobile applications. Includes apps, integration of new app features and content designed to work with an app's algorithm or functionality.

• 7008 - Experiential

  Branded and brand-funded experience-led activations. Includes location-based entertainment, 4D films, multi-sensory experiences, events, concerts, festivals, use of AI and deep-learning technology. Work that uses emerging technologies such as AR, VR or MR should be entered into the dedicated subcategory below.

• 7009 - User Participation

  Branded or brand-funded entertainment that invites customer or user submissions, or interacts with users in a secondary way. For example, via a second screen.

• 7010 - Use of Creators

  Entertainment that uses creators or influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.

• 7011 - Use of Talent

  Entertainment that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

• 7012 - Use of Emerging Technology

  Brand activations that use Extended Reality (XR), such as VR, AR, and MR, and/or emerging technologies and media, such as AI, to enhance or create an entertainment experience in the real and digital world. For example, this can include the use of VR glasses or headsets, digital objects that respond to the user's behaviour in the physical world, creating immersive experience in a fully virtual world.

• 7013 - Creative Use of Budget

  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.