Direct Jury
- D&AD Awards 2025
Marketing communications delivered straight to the consumer and designed to elicit an instant and direct response from the target audience.
NoneHave a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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6201 - Integrated
Fully integrated direct response marketing campaigns that are executed across multiple platforms that elicit an instant and direct response from the intended audience. For example, online, in print, TV and radio. -
6202 - Digital
Digital communications that elicit an instant and direct response from the intended audience. For example, banners, campaign sites, emails, apps and direct messaging (eg DMs, SMS, MMS & WhatsApp). -
6203 - Social
Direct response campaigns and communications specifically designed for social media platforms, including mobile ads. -
6204 - Film
Social, VOD, TV or cinema ads that elicit an instant and direct response from the intended audience. Includes work for offline platforms such as planes, festivals, presentations. -
6205 - Direct Mail
Physical mail that elicits an instant and direct response from the intended audience. Includes door drops, letters, postcards and mail packs. -
6206 - Printed Materials
Print marketing that elicit an instant and direct response from the intended audience. Includes stationery, leaflets, brochures, books, greetings cards and calendars. -
6207 - Press & Outdoor
Press and poster advertising that elicit an instant and direct response from the intended audience. Includes press inserts and wraps, work released on digital and interactive sites, special builds and street flyering. -
6208 - Radio & Audio
Radio ads and audio marketing that elicit an instant and direct response from the intended audience. Includes radio broadcasts, fan base targeting and podcasts. -
6209 - Events
Events and stunts that elicit an instant and direct response from the intended audience. Includes virtual and live events, flash mobs, guerilla marketing and pop-up shops. -
6210 - Products & Services
Products and services that elicit an instant and direct response from the intended audiences. Includes product samples and consumables. -
6211 - Acquisition & Retention
Campaigns that elicit an instant and direct response from the intended audience to initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty. -
6212 - Innovation
For cutting edge work that changes the way brands market straight to the consumer. For innovative products, services and communications that elicit an instant and direct response from the intended audience. -
6213 - Use of Emerging Technology
The use of immersive technologies in direct response campaigns and communications, for example, direct-to-avatar. Includes the use of AI, AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.