Packaging Design Jury
- D&AD Awards 2025
Innovative design for every kind of packaging, from luxury to consumer.
With the exception of the Promotional category, all work entered must have been commercially sold with a barcode or sales identifier. Any non-English language on the packaging needs to come with a translation.
NoneHave a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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5401 - Luxury
Packaging for high-end brands or luxury items. -
5402 - Limited Edition
New packaging for existing products, where the packaging has run for a limited length of time or across a limited range of products and implies exclusivity. -
5403 - Small Batch
Packaging designed to be produced in small quantities, but not as a limited edition. As a guide, small batch production should be less than 2,000 units. Limited edition packaging should be entered into the Limited Edition subcategory. -
5404 - Consumer
Packaging design for slow-moving consumer products, electronics and mainstream consumer items. Includes appliances, furniture and computer equipment. Packaging for fast-moving consumer goods should be entered into the FMCG subcategory. Work will not be eligible in both subcategories. -
5405 - FMCG
Packaging for everyday consumer products that are sold quickly and produced by both small and big brands. Includes packaging for foods, beverages, toiletries, cosmetics, household cleaning, over-the counter medicines, food supplements and other consumable essentials. Does not include speciality products which have lower sales and higher carrying charges. > Packaging for slow-moving consumer goods should be entered into the Consumer subcategory. Work will not be eligible in both subcategories. -
5406 - Labels
The design of labels, stickers and self-adhesives as part of a product's packaging. -
5407 - Materials
Packaging materials that support a brand's proposition and sustainability goals. For example, zero-waste solutions or the application of antimicrobial technology. A fourth judging criteria applies to this subcategory: Is it responsible? -
5408 - Plastic Free
Packaging that has been designed, or redesigned, to eliminate the use of plastic. Includes the removal of plastic from labels, inks and glue. As a minimum, the packaging must be 99% plastic free. -
5409 - Promotional
Packaging that was distributed as part of a promotional event, stunt or marketing campaign. Typically a limited production run, not commercially available, with no barcode or sales identifier. -
5410 - Structural
The form and shape of a piece of packaging, with a focus on functionality. Includes structural elements designed for inclusivity. -
5411 - Upstream Innovation
Packaging designed to fit within a circular system, where an upstream innovation approach has been applied to prevent waste. Where packaging has been significantly reduced and/or redesigned to be reusable, returnable, recyclable or compostable. A fourth judging criteria applies to this subcategory: Is the design circular? -
5412 - Rebrand
Rebrand of an existing product or range of products.