Direct Category
- D&AD Awards 2020
Direct marketing designed to elicit a direct response and/or target a specific audience. Could be on all types of platform for example online, radio, ambient, etc.
NoneSubcategories
You can enter your work in the following subcategories.
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1201 - Direct Integrated Campaigns
Fully integrated direct marketing campaigns that are executed across multiple platforms e.g. online, in print, TV and radio. -
1202 - Direct Mail
Physical mail that targets a specific audience and/or seeks a response from the recipient. Includes door drops, letters, postcards and mail packs. You will be asked to select the volume when submitting your work, from very low volume (up to 500 pieces), low volume (501-10,000 pieces), medium volume (10,001-100,000 pieces) and high voulme (100,001+ pieces). -
1203 - Direct Response/Digital
Direct digital communication including banners, campaign sites, social media campaigns, emails, apps and mobile ads. -
1204 - Direct Response/Radio & Audio
Radio ads and audio marketing that drive a specific call to action and/or target a specific audience. -
1205 - Direct Response/Press & Poster
Print ads, including press inserts and wraps, specifically designed to elicit a direct response from the target audience. -
1206 - Direct Response/Film
Social, VOD, TV or cinema ads that drive a specific call to action and/or target a specific audience. -
1207 - Direct Response/Ambient
Non-traditional, out-of-home direct marketing. May include stunts, special builds, street furniture, live events and pop-up shops. -
1208 - Direct Product & Service
Products and services targeting specific audiences and eliciting a direct response. -
1209 - Direct Acquisition & Retention
Direct campaigns that initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty. -
1210 - Direct Innovation
Work eliciting a direct response in a new and innovative way. Entries must demonstrate how the work has taken an existing direct method or platform and innovated it. -
1211 - Writing for Direct
Writing for marketing communications in the form of direct mail, print, inserts and wraps, radio, audio, VOD, TV, cinema, mobile and social that elicits a direct response from the user. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.
Direct Acquisition & Retention (5)
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Side:Biz
- Direct
- Publicis Italia
- Diesel
- Direct
- Direct Acquisition & Retention
- 2020
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Astronomical Sales
- Direct
- FP7 McCann Dubai
- Mastercard
- Direct
- Direct Acquisition & Retention
- 2020
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Every Dog Has it's Ad
- Direct
- Colenso BBDO
- Mars
- Direct
- Direct Acquisition & Retention
- 2020
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The Parisian Rendez-Vous
- Direct
- Wunderman Thompson Paris
- Le Drugstore Parisien
- Direct
- Direct Acquisition & Retention
- 2020
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Toy Rescue
- Direct
- TBWA\Paris
- Dagoma
- Direct
- Direct Acquisition & Retention
- 2020
Direct Innovation (4)
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Mr Humfreez
- Direct
- TBWA New Zealand
- ANZ Bank
- Direct
- Direct Innovation
- 2020
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PURINA – Street Vet
- Direct
- McCann Paris
- Nestlé PURINA
- Direct
- Direct Innovation
- 2020
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The E.V.A. Initiative
- Direct
- Forsman & Bodenfors
- Volvo Cars
- Direct
- Direct Innovation
- 2020
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DO Black – The Carbon Emission Limit
- Direct
- RBK
- Doconomy
- Direct
- Direct Innovation
- 2020
Direct Integrated Campaigns (5)
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BECO. #STEALOURSTAFF
- Direct
- TBWA\London
- BECO.
- Direct
- Direct Integrated Campaigns
- 2020
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Mind Control
- Direct
- adam&eveDDB
- Unilever
- Direct
- Direct Integrated Campaigns
- 2020
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NBA – If
- Direct
- R/GA New York
- ESPN x NBA
- Direct
- Direct Integrated Campaigns
- 2020
-
Britain Get Talking
- Direct
- Uncommon Creative Studio
- ITV
- Direct
- Direct Integrated Campaigns
- 2020
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Rebrand the Game
- Direct
- MullenLowe SSP3
- AB InBev
- Direct
- Direct Integrated Campaigns
- 2020
Direct Mail (3)
Direct Product & Service (10)
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The Tampon Book: A Book Against Tax Discrimination
- Direct
- Scholz & Friends Berlin
- The Female Company
- Direct
- Direct Product & Service
- 2020
-
Andressa Alves Doll
- Direct
- Wieden+Kennedy São Paulo
- Nike
- Direct
- Direct Product & Service
- 2020
-
#SnickersGate
- Direct
- CLM BBDO
- Mars Wrigley
- Direct
- Direct Product & Service
- 2020
-
Life Lolli
- Direct
- BBDO Group Germany
- KMSZ (Bone Marrow Donation Center)
- Direct
- Direct Product & Service
- 2020
-
Maurten Unofficial
- Direct
- Åkestam Holst
- Maurten
- Direct
- Direct Product & Service
- 2020
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Pay Per Beer
- Direct
- Africa
- AB InBev
- Direct
- Direct Product & Service
- 2020
-
Scent by Glade
- Direct
- Ogilvy & Mather Chicago
- SC Johnson
- Direct
- Direct Product & Service
- 2020
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Address Point – Pointing a Way Back Home
- Direct
- JWT Folk
- An Post
- Direct
- Direct Product & Service
- 2020
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Raise Their Game
- Direct
- Ogilvy UK
- IBM
- Direct
- Direct Product & Service
- 2020
-
The Outlaw Bike
- Direct
- Talent Marcel
- Bicycling Magazine
- Direct
- Direct Product & Service
- 2020
Direct Response/Ambient (9)
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Air Max Graffiti Stores
- Direct
- AKQA São Paulo
- Nike
- Direct
- Direct Response/Ambient
- 2020
-
PURINA – Street Vet
- Direct
- McCann Paris
- Nestlé PURINA
- Direct
- Direct Response/Ambient
- 2020
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The Gun Violence History Book
- Direct
- FCB Chicago
- Illinois Council Against Handgun Violence
- Direct
- Direct Response/Ambient
- 2020
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Extra Reminder
- Direct
- Clemenger BBDO Sydney
- Wrigley's Extra
- Direct
- Direct Response/Ambient
- 2020
-
Responsible Billboard
- Direct
- Africa
- AB InBev
- Direct
- Direct Response/Ambient
- 2020
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Second Chances
- Direct
- Casanova//McCann, McCann New York, McCann Canada
- Donate Life California
- Direct
- Direct Response/Ambient
- 2020
-
The Restaurant of Mistaken Orders
- Direct
- TBWA\HAKUHODO
- Daiki Angel Help
- Direct
- Direct Response/Ambient
- 2020
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The #UNIGNORABLE Tower
- Direct
- TAXI Toronto/Montreal/Vancouver
- United Way
- Direct
- Direct Response/Ambient
- 2020
-
The New National Anthem Edition
- Direct
- Impact BBDO Dubai
- An Nahar Newspaper
- Direct
- Direct Response/Ambient
- 2020
Direct Response/Digital (5)
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Stevenage
- Direct
- David The Agency Miami
- Burger King
- Direct
- Direct Response/Digital
- 2020
-
Burn That Ad
- Direct
- David The Agency São Paulo
- Burger King
- Direct
- Direct Response/Digital
- 2020
-
BACK2LIFE
- Direct
- Cheil PengTai Beijing & Cheil Hong Kong
- Samsung
- Direct
- Direct Response/Digital
- 2020
-
Project Understood
- Direct
- FCB Canada
- Google AI and Canadian Down Syndrome Society
- Direct
- Direct Response/Digital
- 2020
-
Ugly Gerry
- Direct
- Leo Burnett Chicago
- RepresentUs
- Direct
- Direct Response/Digital
- 2020
Direct Response/Film (5)
-
Generation Lockdown
- Direct
- McCann New York
- March For Our Lives
- Direct
- Direct Response/Film
- 2020
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BECO. #STEALOURSTAFF
- Direct
- TBWA\London
- BECO.
- Direct
- Direct Response/Film
- 2020
-
Quit for Your Pets
- Direct
- YoungShand
- Health Promotion Agency
- Direct
- Direct Response/Film
- 2020
-
Bok Choy
- Direct
- Leo Burnett Thailand
- Thai Health Promotion Foundation
- Direct
- Direct Response/Film
- 2020
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Mind Control
- Direct
- adam&eveDDB
- Unilever
- Direct
- Direct Response/Film
- 2020
Direct Response/Press & Poster (2)
Jury
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- Joanna Monteiro (President)
- President
- Clube de Criacao
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- Jessica Apellaniz De Los Rios
- VP Creative
- Ogilvy & Mather Mexico
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- Ali Dickinson
- Senior Creative
- Who Wot Why
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- Carol Lam
- Chief Creative Officer, Greater China
- Leo Burnett Hong Kong
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- Sanjiv Mistry
- Executive Creative Director
- McCann London
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- Malcolm Poynton
- Global Chief Creative Officer
- Cheil London
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- Laura Visco
- Deputy Executive Creative Director
- 72andSunny Amsterdam