Digital Jury

Subcategories

You can enter your work in the following subcategories.

• 1001 - Integrated

  Integrated campaigns that run primarily on digital platforms.

• 1002 - Websites

  Websites, microsites, landing pages and brochures launched to promote a product or service.

• 1003 - Search & Display

  Search and display advertising. For example banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google Ads.

• 1004 - Social

  Advertising for social platforms. Includes work that uses a social media platform’s time delay, algorithm, censoring rules, functionality or formats.

• 1005 - Apps

  Apps that are branded or have a commercial component but are not the main business app of a product or service.

• 1006 - Physical & Digital

  Advertising that uses physical and digital component(s) in tandem to engage with a user and deliver a marketing message. Judges will be looking at how the two elements complement each other and work cohesively.

• 1007 - Tactical

  Marketing in the form of newsjacking. Combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.

• 1008 - User Participation

  Campaigns designed to actively engage their audience, for example by asking them to contribute to the campaign or a brand initiative.

• 1009 - Use of Micro-Talent & Influencers

  Campaigns that use micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.

• 1010 - Use of Talent & Influencers

  Campaigns that use popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

• 1011 - Use of Technology

  Marketing that uses new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. You will need to show how the use of technology is innovative and has directly contributed to commercial success.

• 1012 - Use of AI

  The use of AI to push the boundaries of creativity in marketing communications and campaign management. Includes machine learning, chatbots, voice assistants, AI-scripted content, AI-powered systems etc.

• 1013 - Use of Data

  Campaigns that use data to enhance the idea, amplify brand narrative, drive commercial success or improve customer experience, either online or offline. Includes internal or external data; big data, real time data and competitive data.