Art Direction Category

Subcategories

You can enter your work in the following subcategories.

• 1001 - Art Direction for Integrated Digital Campaigns

  Art direction for integrated campaigns that run primarily on digital platforms. This could include websites, display ads and social media, apps, data or creative technology. Offline parts are accepted if they work with the digital components.

• 1002 - Art Direction for Websites

  Art direction for websites, landing pages and microsites. Includes a brand’s main site and those launched as part of a promotional campaign. To enter submit a URL that will be live and accessible from the UK until June 2020.

• 1003 - Art Direction for Display & Social Advertising

  Art direction for display advertising, paid social and paid search. For example banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google AdWords.

• 1004 - Art Direction for Branded Apps & Games

  Art direction for apps and mobile games that are branded or have a commercial component but are not the main business app of a product or service. Could be played online or downloaded.

• 1005 - Art Direction for In-Game Advertising

  Art direction for advertising within online, computer, video or mobile games. Includes in-game billboards, gamification components, product placements that are part of the game narrative, selective ads, incentivised ads and the use of ad gating.

• 1006 - Art Direction for Direct

  Art direction for targeted pieces of marketing that are designed to elicit a direct response from users. Includes print advertising, mail, digital and film advertising.

• 1007 - Art Direction for Film Advertising

  Includes advertising created for social, VOD, TV or cinema.

• 1008 - Art Direction for Outdoor Advertising

  Includes print and digital posters, special builds and digital sites.

• 1009 - Art Direction for Press Advertising

  Art direction for press ads, inserts and wraps.