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Creator Content Jury

  • D&AD Awards 2025

Creator-first content produced and posted by a creator or influencer, to strategically connect a brand or entity to its target audience through their content and channels. Work must have been commissioned by a brand or entity to be eligible in this category.

Creators and influencers are figures whose fame or success is rooted in their ability to produce compelling content. Work that involves the use of celebrities should be entered into Digital Marketing.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 6101 - Creator & Brand Partnerships

    The partnerships of a creator, influencer, or social ambassador with a brand to engage with a specific target audience. For long-term ambassadorships of 1 year minimum.

  • 6102 - Best Use of Platform

    Best use of a select social media platform and its specific features to deliver a creator-led marketing campaign. This includes, but is not limited to, Instagram, X (formerly Twitter), Youtube, and TikTok.

  • 6103 - Best Use of Multi-platform

    Best use of multiple platforms to deliver a creator-led marketing campaign.

  • 6104 - Brand Storytelling

    Influencer marketing that uses a creator, influencer, or social ambassador, to convey a brand's identity and connect with a specific audience.

  • 6105 - Co-Creation

    For campaigns where the content creator was involved in the idea conception, as well as production and delivery.

  • 6106 - Use of Creators

    Best use of a creator or influencer to successfully deliver a targeted social media marketing campaign to increase engagement or drive sales.

  • 6107 - Entertainment

    Branded content that uses a creator or influencer to increase engagement and target specific markets.

  • 6108 - Experiential

    Experience-led brand activations that use a creator or influencer to increase engagement and target specific markets.

  • 6109 - Media

    Media activity that uses a creator or influencer to increase engagement and target specific markets.

  • 6110 - PR

    PR activity that uses a creator or influencer to increase engagement and target specific markets.

  • 6111 - Tactical

    Creator content that combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.

  • 6112 - Innovation

    Creator content that uses data or new technologies and emerging media to push the boundaries of creativity, drive commercial success or improve customer experience. Includes big data, real-time data, the use of AI, VR, AR, MR and applications across web 3.0 and the metaverse.

  • 6113 - User Participation & User Generated Content

    Social activity strategically designed to engage an audience, for example by asking them to contribute to the campaign or a brand initiative.

Jury

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